Context

The Get a Plan program aimed to equip young women from low-income backgrounds with sustainable skills to pursue further studies and/or equitable work of her choice.

Client’s Challenge

Mass school closure due to the pandemic halted the in-school delivery of the program. (To read about the graphic novel origins of this project, click here.)

Our Solutions

• Advised the pivot of the program to a mass TV delivery as per the government’s education mandate

• Ideated, scripted, produced and delivered 26 action-packed episodes of 22-minutes each of the Young Entrepreneurs Skills (YESS) Show in Hindi and Marathi

Outcomes

• The show aired on the state-run free-to-air TV channels Doordarshan Bihar and Doordarshan Sahyadri (Maharashtra) in India.

• Reached roughly 20 million young people across Bihar and 5-10 million in Maharashtra, as per government reports

• The success of this pivot helped the organisation raise millions in fresh funding as per their annual reports published on their website.

• The organisation signed a new MoU with the Mumbai municipality (BMC), helping the former raise millions in new funding.