Print content strategy
Marketing newsletters, other printed literature or acquired editorial space in a newspaper, magazine, other print media help amplify your product, service, story or other messaging.
You want an experienced content team, conscious of the nuances between journalism, creative writing, design and technology, bringing to life your messaging with content-led communications to spark action in your target audience.
Case Study
As you like it
Article written and designed by TCE for jeweller Varuna D Jani that appeared in The Bombay Times
Varuna D Jani cocktail newsletter, front
Context
The low-profile but most sought-after Mumbai-based jeweller, Varuna D Jani, had secured editorial space in the broadsheet daily Bombay Times to run promotional bespoke content.
Client’s Challenge
Amplify new collections and upcoming launches by working with a single-source content partner who can understand and internalise the jeweller's vision
Varuna D Jani cocktail newsletter, back
Our Solutions
Deep dive into the brand identity and messaging
Collaborated with the client to craft content that redefined the brand’s key differentiators
Outcomes
Well-crafted articles created within provided space limit
Brand’s messaging redefined
The jewellery brand achieved its desired positioning
Increase in showroom footfalls and sales
TCE commissioned with multiple content-led communications projects
Looking to create bespoke editorial content? Reach us at tapinto@theconsciousempire.com