GraPhic novels

Graphic Novels are a super power for every sector

They can narrate a brand’s journey through magical inspiring stories or be creative training manuals for teams.

They can cover any subject, be in any language, size, orientation and seed brand recall with everyone — women, men, young, old, from villages to maximum cities.

They educate, guide, train, communicate your ideas, messages, visions, operations, futures yet not imagined.

They bring dreams to life.

case study

show, don’t tell

In the graphic novel, The Land of Love and Honey, the protagonist learns the business of beekeeping

In the graphic novel, The Land of Love and Honey, the protagonist learns the business of beekeeping

Context

The Get a Plan program aimed to equip young women, from low-income backgrounds studying in government secondary schools, with sustainable skills to pursue further studies and/or equitable work of their choice after grade 12, instead of dropping out altogether.

Client’s Challenge

Inspire 300,000+ young people, who have only been exposed to standardised rote learning pedagogies, to think critically and learn design-thinking skills to take up further studies or become sustainable entrepreneurs.

In the graphic novel, The Last Show, two sisters start their organic farming enterprise

In the graphic novel, The Last Show, two sisters start their organic farming enterprise

Our Solutions

  • 30 immersive, engagingly written, beautifully illustrated and designed bilingual graphic novels

  • Each story covered one enterprise idea to engage the target audience, help stimulate learning and spark a shift in their thinking to create impact.

  • Each story traced the hero's journey of a young woman and her friends who learn and use design-thinking skills to identify a climate change-related problem where she lives, set up a sustainable enterprise to solve for that problem and provide employment to everyone in the village.

In the graphic novel, If Fierce Was a Number It Would be Four, four friends start their self-defence academy for girls

In the graphic novel, If Fierce Was a Number It Would be Four, four friends start their self-defence academy for girls

Outcomes

  • The graphic novels were delivered within the set deadline.

  • 300,000+ students impacted in 1,000 government secondary schools in Bihar, India. 

  • We were further commissioned to lead the pivot of the graphic novel project to television and digital in a pandemic response to school closures. This reached 20 million young people across Bihar, as reported by the government. (To read about the Get a Plan TV pivot, click here.)

  • Our timely intervention and delivery of the content helped the not-for-profit show proof of success and raise millions of rupees in new funding from existing and new donors.

Want a graphic novel created? 
Reach us at tapinto@theconsciousempire.com