digital content strategy
Life-altering. Great power. Great responsibility. Great Expectations.
The possibilities of what human-powered storytelling on digital platforms can be , in the age of AI, is limitless. You want the right team leading your digital content evolution.
case study one
curating imagination online
A digital poster of Vote for India 2014
Context
Manhattan Short is the world's first global film festival, showcasing some of the world's best short films, many which have gone on to win Oscars. Its other singularity — taking place simultaneously in multiple cities around the world.
Client’s Challenge
Launch the festival in the Indian market with a partner who can reimagine the IP for the local context with imagination, tenacity and dependability
A digital poster of Vote for India 2015
Our Solutions
Curated a hybrid offline+online model
Indian filmmakers could enter their films on the Vote For India microsite to win an India-specific award.
Audiences could vote for an Indian film to win.
Outcomes
Manhattan Short had a successful six-year run with TCE in India.
Year-on-year growth, adapting to the ever-changing Indian market
Our content-led approach to reimagine the festival earned it millions of rupees through sponsorships & partnerships despite a tough money market and it being a niche event.
Transformed the festival into a hybrid offline-online event through the Vote For India platform, recording a significant growth in stature among the film fraternity
case study two
Wings on the web
A screenshot of the Map of Me digital channel
Context
Map of Me (MoM), a skills education program, aimed to help young women living in Indian cities — Bengaluru, Delhi, Kolkata and Mumbai — explore skills they needed to move from school to work or sustainable enterprise of her choice.
Client’s Challenge
The program should be a dynamic persona in and of itself — be an inspiring, entertaining, educational friend and mentor, offering skills learning tools, entrepreneurial, inspiring stories and content for young women aspiring to be entrepreneurs.
Map of Me (MOM) outcomes on the non-profit's website
Our Solutions
Created a nimble, hybrid digital channel with a 26-Step Life Skills Challenge to be completed & submitted online
Video stories of real-life successful everyday entrepreneurs inspired beneficiaries who could apply to meet these entrepreneurs for a one-on-one inspiring mentoring session.
Outcomes
16,96,508 beneficiaries were reached through the digital channel as posted on the not-for-profit's website.
The not-for-profit was able to raise millions in fresh funding for a second season of the program.
To reimagine your digital content, reach us at tapinto@theconsciousempire.com