Reimagining waste management and consumerism through transformative storytelling & content that inspire positive change in urban lifestyles
our vision
To inspire positive change in urban consumers' attitudes toward waste management & conscious consumerism through transformative storytelling & content
our mission
To create inspiring, sticky, innovative content that drives sustainable business outcomes, helping organisations & individuals achieve Swachh Bharat Mission goals through impactful communication strategies
who we are
As storytellers and former journalists, we’ve used our craft to promote consumerism for almost two decades. Now we’re compelled to do a hard think about what happens when consumption ends.
You know the answer — that’s when we generate garbage. And yes, it’s ugly and it’s affecting you, us, our families, friends, communities, business and career gaols, nation-building and more, directly. Big time.
Urban solid waste management urgently needs a voice, needs you.
This is where we come in.
Illustrative image
courtesy: UnsplashAs our planet, the only home we’ve ever known, immutably heats up, it’s time we put to use our polymathic storytelling skills where it matters most — to help positively influence urban consumers’ attitude and behaviour towards better solid waste management practices. To help mitigate one of the most pressing challenges of our time — the Climate Crisis.
Our work specifically focuses on raising awareness and inspiring change around better garbage disposal practices in our daily lives through transformative content and storytelling. Our mission — to promote better conscious consumerism, empower organisations and individuals to be sustainable more habitually and contribute to India's Swachh Bharat Mission through human-led storytelling, education and awareness-building.
Note: The selection of our work on this website illustrates our broad storytelling and content journey so far